Alicia Izzo

repurpose social media content

7 Ways to Repurpose Content for Social Media

Are you struggling to come up with content ideas? Are you looking for ways to repurpose your content so that it can be seen by more people? If so, you’re in luck! Now that I’ve given you 12 tips for how to grow your Instagram followers, in this blog post, we will discuss seven different ways that you can repurpose your content for social media like Instagram, Pinterest, Facebook, Tiktok, Youtube, Twitter, and more! By using these strategies, you will be able to reach a larger audience and generate more leads for your business. So what are you waiting for? Start reading!

Blog

If you have a blog, you can easily repurpose your blog content for social media. All you need to do is write a short summary of your blog post and include a link back to the full article. You can also share images or videos from your blog post on social media.

If you have multiple images in one blog post, you now have multiple images to share on various platforms! This is especially great for Pinterest. If you have an e-book or white paper, you can create a series of blog posts that summarize the main points of your book.

Podcasts

If you have a podcast, you can share clips of your episodes on social media. You can also create blog posts that summarize each episode and even embed the episode right into your post. If you give interviews on your podcast, you can share the audio clip or transcript on social media and ask the interviewee to do the same on their social media accounts. You can also create videos that highlight the key points of your interviews to share across your social media platforms.

YouTube Videos

YouTube makes it easy to share your videos on all social media platforms, especially with so many of them emphasizing videos right now. You can also create blog posts that summarize the main points of your videos. Break up one video into a series to share each day on social media.

Facebook Live Videos

If you have a Facebook page, you can create and share live videos on social media. Don’t worry too much about getting it perfect, this is just to get the algorithm firing off and boosting your content. Platforms love to see the multiple ways you’re utilizing them. You can also create blog posts that summarize the main points of your live videos.

repurpose social media content

Instagram Stories

If you have an Instagram account, you can share your stories on social media. Stories are a great way to boost engagement on top of posting regularly by using reels, carousels, and regular posts. Stories provide an additional option to show up on your follower’s accounts regularly throughout the day vs one time from a post – or, multiple times by posting often.

LinkedIn Articles

LinkedIn is an underutilized platform for sharing content. I’m guilty of this myself. Many people ignore it because it’s less influencer-like and more professional, but guess what? It’s a great way to share your content on social media with more potential buyers. You’ll get your content in front of more businesses that have more buying power than some of the other social media platforms. Aka – more businesses, or people that work for businesses, hang out there vs the individuals on social media just hanging out for a good time.

Tweets to repurpose social media content

You can tweet out quotes, images, or videos from your blog post or other social media posts you’ve created on other platforms. You can also share links to your website. If you have an event or webinar coming up, you can share the details on Twitter. You can also create a series of tweets that highlight the key points of your blog post or article.

This has been a big thing as of late for bloggers. It’s a great way to break long articles down into bite-sized chunks that are easier to digest – and followers like that!

repurpose social media content

Summary – 7 Ways to Repurpose Content for Social Media

By using these seven strategies to repurpose social content, you will be able to reach a larger audience and generate more leads for your business. So what are you waiting for? Start repurposing your content today!

Did you find this blog post helpful? Let me know in the comments below! And be sure to follow me on Instagram and Pinterest for more great tips and tricks. Subscribe to receive these updates right to your inbox. Thanks for reading!