Lifestyle Branding Trends You Need to Know About
If you’re running a lifestyle business, it’s important to stay up-to-date on the latest branding trends. In this blog post, we’ll discuss some of the most popular trends right now and how you can use them to improve your business. Keep reading to learn more!
Minimalistic designs are a huge lifestyle branding trend
One of the most popular lifestyle business branding trends right now is using clean, minimalistic designs. This trend can be seen in both web and print design, and it’s a great way to make your brand look modern and stylish.
Minimal designs have been around for a while but they have been morphing into more of a boho type of look involving both clean lines and abstract shapes. In the past, typography (or word-based) logo’s were queen, today we’ve taken it a step further to add shapes and patterns along with typography. If you’re not sure how to incorporate this trend into your brand, I’m a professional designer who can help you create a sleek and stylish look for your business.
Earthy tones with bright pops of color are in
Another popular trend is using earthy tones with bold and bright pops of color in your branding. This is a great way to make your brand stand out from the crowd and grab attention in a fun and playful way while still remaining professional looking. It’s also a way to represent a modern look and feel that consumers are after.
This trend in colors is likely due to the increase in health and wellness businesses as well as a desire for brands to have a more natural look while still remaining fun. If you want to incorporate this trend into your brand, I recommend using colors like green, brown, and beige for your earthy tones and adding in a bright pop of color like pink or coral. If you’re interested in this trend, I can help you create a custom color palette for your brand.
Boho and retro fonts are a huge trend right now
Boho and retro fonts are also having a moment right now in lifestyle business branding. This trend is all about using fun, playful fonts to add personality to your brand. It’s a great way to make your brand look approachable and friendly, and it can help you attract attention in a crowded marketplace.
Some fun ways to use these types of fonts include using them for your business name or tagline, on social media posts or ads, or on marketing materials like flyers and posters. If you’re interested in using this trend for your brand, I can help you find the perfect font for your business.
Lifestyle branding trend 4: abstract shapes and hand-drawn illustrations
Lastly, a huge trend for lifestyle businesses is using abstract shapes and hand-drawn illustrations. This is a great way to add some personality and uniqueness to your brand because your designer will be designing these for your brand only. It’s a fun way to stand out from the competition and grab attention by being one of a kind.
If you’re interested in using this trend for your brand, I can help you create custom illustrations. I can also help you incorporate them into your branding in a way that makes sense for your business.
There you have it! These are just a few of the most popular lifestyle business branding trends right now. If you’re looking to update your brand, I can help you create a sleek and modern look that will make your business stand out from the crowd. Contact me with any questions or to get started and don’t forget to follow me on Instagram and Pinterest!